From measuring marketing to compounding growth.

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Marketing

Start with the work your Marketing team already does.

Cut out manual toil

Put recurring performance reporting, attribution analysis, and campaign reviews on autopilot.

Cut out manual toil

Put recurring performance reporting, attribution analysis, and campaign reviews on autopilot.

Make better decisions

Give Marketing more depth and speed for budgeting, forecasting, audience strategy, and investment decisions.

Make better decisions

Give Marketing more depth and speed for budgeting, forecasting, audience strategy, and investment decisions.

Close the loop

Put decisions into operation, measure the result, and use what happened to improve the next campaign, audience, or dollar spent.

Close the loop

Put decisions into operation, measure the result, and use what happened to improve the next campaign, audience, or dollar spent.

Give Marketing leverage across the entire growth cycle

Know what’s driving growth without stitching the answer together by hand

Prepare weekly and monthly marketing reviews

Measure campaign and channel performance

Analyze attribution and marketing ROI

Investigate funnel and conversion changes

Compare performance across campaigns, channels, and audiences

Put the next dollar behind what works

Build and update marketing budgets

Forecast CAC, LTV, revenue, and channel performance

Model spend and performance scenarios

Identify high-value audiences and segments

Reallocate investment as performance changes

Continuously improve marketing performance

Optimize channel and campaign allocation

Improve audience targeting and segmentation

Identify opportunities to improve conversion

Optimize CAC, LTV, and payback

Connect marketing decisions to revenue, margin, and inventory

An AI Analyst that actually knows your business

Generic AI starts with a prompt. Summation starts with your customers, systems, definitions, and context.

Knows your growth engine

Works directly from your ad platforms, CRM, commerce systems, product analytics, data warehouse, finance systems, and spreadsheets—and understands how spend turns into customers, revenue, and margin.

Every number ties out

One set of governed definitions and business logic across spend, attribution, revenue, CAC, LTV, and conversion. Trace any number all the way back to source.

Verified before you see it

Summation checks the calculations, claims, and reasoning behind its analysis—and flags where attribution, assumptions, or human judgment introduce uncertainty.

One understanding, shared

Campaign context, customer definitions, assumptions, plans, decisions, and prior analysis persist across the team instead of disappearing into dashboards and individual AI sessions.

Knows your growth engine

Every number ties out

One set of governed definitions and business logic across spend, attribution, revenue, CAC, LTV, and conversion. Trace any number all the way back to source.

Verified before you see it

Summation checks the calculations, claims, and reasoning behind its analysis—and flags where attribution, assumptions, or human judgment introduce uncertainty.

One understanding, shared

Campaign context, customer definitions, assumptions, plans, decisions, and prior analysis persist across the team instead of disappearing into dashboards and individual AI sessions.

Knows your growth engine

Every number ties out

One set of governed definitions and business logic across spend, attribution, revenue, CAC, LTV, and conversion. Trace any number all the way back to source.

Verified before you see it

Summation checks the calculations, claims, and reasoning behind its analysis—and flags where attribution, assumptions, or human judgment introduce uncertainty.

One understanding, shared

Campaign context, customer definitions, assumptions, plans, decisions, and prior analysis persist across the team instead of disappearing into dashboards and individual AI sessions.

Put an AI Analyst to work in Marketing.

Start with a recurring workflow your team already owns. Launch it yourself, or work with Summation to deploy it across the business.

Discuss a Marketing Deployment

From measuring marketing to compounding growth.

Marketing

Start with the work your Marketing team already does.

Cut out manual toil

Cut out manual toil

Make better decisions

Make better decisions

Close the loop

Close the loop

Give Marketing leverage across the entire growth cycle

Know what’s driving growth without stitching the answer together by hand

Put the next dollar behind what works

Continuously improve marketing performance

An AI Analyst that actually knows your business

Knows your growth engine

Every number ties out

Verified before you see it

One understanding, shared

Knows your growth engine

Every number ties out

Verified before you see it

One understanding, shared

Knows your growth engine

Every number ties out

Verified before you see it

One understanding, shared

Put an AI Analyst to work in Marketing.

Stop guessing. Start improving.